SEO vs PPC vs Organic SEO

SEO or PPC which dominates

SEO VS PPC. How can you decide whats best for your company? BOTH!

This topic intrigues me. I have spent years researching this and really wanted to unload all my data to those who areequally passionate. However, with the amount of people chiming in with really great value adds, its a moot point Please review the Quora post. I will give you the abridged version with some basic percentages. But before that, let me point out that PPC never converts as well as Organic SEO. That is not to say it cant be equally as effective when used in tandem, however, empirical evidence cannot be argued. I doubt anyone here with research backed data would argue that Organic does not dominate the market space in conversion and CT’s. On with 1 tiny slice:

25% of our e-commerce sites saw a 13% gain of conversions and a 42% gain of traffic via organic avenues (showing that PPC does affect rankings, perhaps this is a clear signal that google seems to place value on brands that choose to advertise, and might also consider them to be honest) It is to also be mentioned that upon termination of the PPC campaigns there was a slight (as compared to w / PPC ) dip in the rankings, but it recovered in only 3 days (average) ( links and such were continually built throughout these campaigns, some quality some not)

These signs point to a few things I find interesting:
1. brand recognition and acceptance through paid advertising channels provided through the major search engines ( really only in the case of google)
2. CTR increase when compounded with PPC
3. Organic Traffic Increase (perhaps happy coincidence)
4. Brand Trust (key?)

I can continue to drill down into more of my data (collected and sorted over quite a long period) however, you see the point. There is a happy marriage and a nice merit to be seen by using both. I myself am a proponent of organic SEO, however I always suggest a very aggressive targeted marketing campaign for the first 6 months of any new engagement. I always ask my clients for a set aside budget to fund this venture. This marketing strategy is multi-faceted and includes some very non-traditional (for the web and SEO) avenues of advertising. If you are interested in discussing those with me I am happy to share. But as its unrelated to the topic….

in short *deep breath* these two can co-exist nicely. With just that right amount of this and that you can have quite a decent conversion rate. Remember SEO encompasses all avenues of online marketing, where as PPC only deals with paid ads, and Organic SEO deals with, well, naturally searched results and rankings.