Whatever industry you are in it is always useful to get a leg up on your competition. The following tools are compiled to give an idea of the web traffic your competition gets so you can compare it to yours. This is useful for two main reasons:

  1. You are competing with another site for advertising and you want show an advertiser why they should pick you.
  2. You have a good expectation of what your competition gets in order to know where you stand and where you could potentially stand.

My suggestion and other industry related conclusions recommend using more than one of the following tools to get a ballpark idea of comparison. As with all of our research and any valid scientific research, one resource of information is never representative of the whole. All the sites listed basic tools are free, for more advanced information costs may apply.

Alexa- recommended for comparing different sites traffic and monitoring general traffic trends. Good for comparing similar sites or sites within a particular industry.

www.alexa.com

Compete- recommended for reporting trends between competitors.

www.compete.com

Google Ad Planner- recommended for data regarding the users’ of competitions sites other sites visited and keywords searched for.

www.google.com/adplanner

Google Insights- recommended for finding most valuable keywords and long-tail keywords (keyword phrases, i.e. table tennis).

http://www.google.com/insights/search/#

Google Trends for Websites- recommended for demonstrating differences between websites.

www.google.com/trends

Quantcast- recommended for researching demographics information.

www.quantcast.com

SEMrush- recommended for measuring where competitors may be traffic wise as related to Google searches.

www.semrush.com

adapted from an article by a leading SEO frontman Sam Croker on SEOmoz.org.

Gaveltek Comments

Gaveltek comments